Keyword Density – How Do I Work It Out?

keyword densityKeyword density is an indication of the number of times a selected keyword appears in the web page. Keep in mind though, keywords should not be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords on your website way too much, your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Let’s suppose you have 100 words on your webpage (this does not include HMTL code used for writing the web page), and you use a certain keyword for five times in the content.

The keyword density on that page is worked out by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.keyword density

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the keyword density:

  • Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
  • Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
  • Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
  • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
  • Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

keyword densityI hope this post helps you with all of your Keyword density questions.

There is actually an easier way to do this. I use a WordPress Plugin called SeoPressor. This plugin does all of this automatically and it is so easy to use.

You will never have to worry about keyword density again. Check out SeoPressor HERE


Happy Marketing 🙂

Internet marketing techniques






Michael Harrington

P.S. Feel free to leave comments below relating to Keyword density

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