what is attraction marketing?What is Attraction Marketing?

Attraction Marketing seems to be the latest Buzz phrase on the internet at the moment. It refers to attracting people to you or your brand. It isn’t about directing people to a company website or a company capture page. It is about promoting yourself instead of a company in the first instance.

Attraction Marketing is like becoming a “People Magnet”. Instead of you chasing leads and business associates, they start to chase you! This is a complete turn around to what most Internet Marketers are used to.

As you promote yourself, people will see you as the ‘Expert’. This is attractive to prospects as they want to partner with someone that can teach them something. They see you as very valuable in their eyes.

There are many ways now that you can ‘Brand’ yourself……

Popular methods of Attraction Marketing

Some popular methods of attraction marketing include writing a Blog, Facebook, Twitter, Participating in Forums, E-Zines, Email Marketing and the HUGE amount of Social Networking Sites that are becoming very popular.

This is a much better (and easier) way to build a business.  Before Attraction Marketing, you would have had to email and advertise to strangers, direct them to a company website, then pray that they would take you up on your offer. This is a very hard method in accumulating leads and prospects.

By doing Attraction Marketing correctly, targeted leads actually start to find you. They listen to what you have to say, they gain trust in you, they like you, and it is much easier for you to sell these people on your product or service.

Once you decide on how you are going to Market Yourself, just be honest. The best strategy is to be yourself, and try to offer a solution in the eyes of your visitors. Like I said previously, people want to learn from others. They want to see what you can do for them. They want to like and trust you before they join your business or buy your products.

From now on you are not selling a product, you are selling yourself. Work on your own personal development and then pass on what you learn to your contacts. Provide information and help others learn what you do.  This is attraction marketing in its purest form.

As you offer more and more information, you will find the amount of people being attracted you increasing. The traffic to your website will increase, and you will find it a lot easier to convert these leads into sales.

Get to know people personally in Social Networking sites. Show an interest in them, and offer help and support as required. Don’t do the hard sell!! They will run in the opposite direction at lightning speed. Build trust and rapport, direct them to your personal blog, and let them find out more that way.

You will be very surprised at how many great people you will attract. Not all will join your business, or purchase products, but they will see you as an authority and will recommend you to others.

Eventually people will partner with you and start their own Attraction Marketing campaign. Then the same will happen to them. Do you see just how powerful this can be? Attraction Marketing is here for good, and if you’re not doing it, you are losing money daily.

Think of it this way. Imagine looking at the same business but with two different people promoting it. Who would you join? The person that directed you to a company website from an ad or random email, or the person that has shown compassion and understanding, has shown that they know how to build a business and you actually like and trust this person???

The person that does Attraction Marketing correctly, will win EVERYTIME!

I absolutely love this type of marketing, and I am happy to help anyone achieve the same results I am getting.

Till next time,

Happy Marketing 🙂

Michael Harrington, internet marketer





Michael Harrington

P.S.  Please leave a comment on attraction marketing, as I would love to hear your thoughts.

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